Myth 1: Buying jewelry at the place of origin must be cheaper
Some friends love to buy jewelry from the origin or distribution center of jewelry and jade, because they believe that they can buy cheap goods in the origin. For example, go to Xinjiang to buy Hetian jade, go to South Africa to buy diamonds, go to Brazil to buy colored gemstones, and go to Myanmar to buy jadeite. In fact, the jewelry bought from these origins is not the cheapest, and even more expensive than the normal market price, and a considerable part of them are artificially processed or counterfeit. About 85% of jewelry purchased from tourist destinations are fake.
Myth: 2: South African diamond quality is the best
Some consumers always think that only "South African diamonds" are real diamonds, and they do not buy non-"South African diamonds", so the merchants emphasize that the origin of diamonds is South Africa, which is probably one of the most sales "gimmicks" on the market. But in fact, diamonds are not judged by their origin. In fact, the quality of a diamond is comprehensively assessed by the diamond's 4C weight (Caratage), clarity (Clarity), color (Color) and cut (Cut). In fact, diamond graders or appraisers have no way to distinguish the origin of diamonds). It is a relatively common sales method to emphasize the origin in the gemstone sales process, especially when buying colored gemstones, such as Burmese rubies, Sri Lankan sapphires, Colombian emeralds and so on.
Myth 3: Authentication certificates are of little value
For valuable jewelry, certificates issued by international and domestic authoritative appraisal agencies are very valuable. The professional skills of professional appraisers are much higher than those of amateur experts, not to mention authority, neutrality and equipment professionalism. Buyers do not need to be experts, as long as they can identify the authenticity of the certificate and understand the content of the certificate. Certificates of authoritative organizations can be verified on the official website, and each feature description can directly or indirectly affect the value of jewelry.
oya jewelry recommends that you have a certificate from an authoritative organization if you have a precious center stone in the jewelry you choose. Certificates are issued by international authoritative organizations, as well as by domestic appraisal agencies in China. There are certificates for the main stone only, and certificates for the entire jewelry. Certificates produced by different purposes and institutions have different emphases, and the marked features vary in scope and degree of emphasis. It is recommended to learn to interpret the content of the certificate, which not only enhances the appreciation of jewelry, but also helps to choose the best jewelry.
Myth 4: Precious Jewelry Promotions, Buy and Earn
Some consumers do not understand the true value of certain jewelry and often want to buy high-quality jewelry at a lower price. This is actually impossible. Some merchants take advantage of this mentality of consumers to sell fake and shoddy products at low prices, so when buying jewelry, be sure to buy products from reputable jewelry companies. So don't be greedy for petty cheap when buying jewelry. Jewelry that focuses on jewelry, resources are scarce, and the value is stable and rising. There is no such thing as the so-called season change or the sale of old models. Even if the labor cost of changing models, refurbishment, and re-customization is negligible. Regular, professional jewelers have relatively stable prices and discount rates. When you see those ultra-low discounts, such as 10% off, 20% off jewelry stores, please walk away. Cheap is not good, and good is not cheap. This is almost an iron rule in the world of jewelry and jade.
Misunderstanding 5: You can often "Taobao, pick up leaks" at street stalls
In recent years, based on the idea of "good things are hidden in the people", there have been more and more such private acquisitions. And this kind of behavior requires the acquirer to have very good knowledge and eyesight. Facts have also proved that with the growing prosperity of private collections, the counterfeiting technology of ancient jade is also becoming more and more mature, and a complete industrial chain has been formed. And today, with the development of information technology, it is basically impossible for Jiuxiang not to be afraid of things deep in the alley. As long as there is such a little news, many people will be moved by the wind. No matter how good things are, you can't hide them.
Myth 6: Jewelry texture perfect theory
Many consumers do not like the internal defects of their jewelry and jade, and think that it is not perfect, so they are cautious when choosing jewelry, lest they buy jewelry with a trace of impurities or very fine cracks inside. There are two perfect clarity grades [FL/IF] in diamonds. FL is pure and flawless, IF is flawless under a tenfold magnifying glass, and it is very rare in diamonds. In fact, natural jewelry and jade will inevitably have some minor defects of one kind or another. As long as it does not affect the external beauty of the jewelry and the durability of the jewelry, it is not a big problem. For example, rubies and emeralds are almost impossible to buy without internal flaws. On the contrary, there are some natural growth phenomena inside, which can reflect the natural attributes of jewelry. Even some natural inclusions can impart unparalleled beauty to a gemstone, greatly enhancing its value. Such as the cat's eye effect, star effect, etc. is formed in this way. So since we like gems, please respect their flaws. No one is perfect, and so are gems.
Misunderstanding 7. Blindly seeking "big"
Large-carat gemstones are definitely good, but you also need to consider whether you have the budget. If you have 1,000 yuan and want to buy a 20-carat blue gemstone, topaz is the first choice. You said your budget is 1,000. A 20-carat sapphire, I don't think you can buy high-end synthetic sapphires. So while thinking about what gems to buy, try to buy the best gems you can with your limited budget.
I am making an analogy. You have a budget of 10,000 and you want to buy a non-burning royal blue sapphire. Then you can buy a sapphire of about one carat from Myanmar, or about two carats from Falklands or Blue Cards. Of course, you can also buy four or five carats of sapphires from Thailand or Shandong that are of high quality in the past. When you have the same budget, you must know what to buy and what to buy. This will not only not embarrass your seller, but also let the seller know that you really want to buy.
Myth 8: Jewelry is a luxury we cannot afford
In the eyes of ordinary people, jewelry is a luxury, and people who do not have a certain financial ability cannot afford it. In fact, jewelry is divided into high, medium and low grade, and the price difference is also very big. my country's jewelry market is still dominated by middle and low-end jewelry consumption. Individuals can buy suitable jewelry according to their own economic strength.
Misunderstanding 9: Gems are hard, not afraid of falling
Ordinary gemstones are indeed harder than ordinary stones, but this does not mean that they are not afraid of falling. For example, diamonds are recognized as the hardest substance, but diamonds are not very tough and will break when hit hard, so remove jewelry before engaging in any activities that may cause damage such as scrubbing, sports or physical labor.
Misunderstanding 10: Jewelry belongs to the scope of "Three Guarantees"
Many people think that the jewelry I bought at such an expensive price should belong to the "Three Guarantees" and can be returned and exchanged at any time. In fact, jewelry is different from other commodities and cannot be returned or exchanged at any time. Only a few cities have introduced the "three guarantees" policy for jewelry. Under normal circumstances, taking precious metal gold jewelry as an example, if the sold jewelry needs to be replaced, it must be depreciated according to the old jewelry, deducted the depreciation fee, and then replaced.